IPD Newsfeed

"Best class offered within the MBA program"

MBA graduates speak out about their experiences in the IPD program and how it prepared them for their careers in product development.
Read the full Liautaud Loop article here.


View Other Recent Articles



2008-2009: AD420-421/ME444-445/MKTG594

Client: Motorola, Inc.

Tuesday 3:00-5:30

UIC Innovation Center unless noted otherwise

Information for enrolled students only, including announcements and emails from the faculty to the class (password required). Students should check here first for late-breaking news.

If you have any trouble viewing any Assignments or Handouts, try saving to disk rather than opening with your browser

Date Topics  Assignments  Handouts
Aug. 26  Introduction Assignment 1: Background Research
Assignment 2a: Mktg. Skills

Assignment 2b: MIE Skills

Assignment 2(c-e):ID Skills (2c 2d or 2e

File Conventions


A Directory of Photos
Sep. 2 Visit to Motorola, 233 N. Michigan   Graphic Capture of Post-It Notes
The Presentation by Motorola
Sep. 9 Background, User, Visioning Research; Team Formation Assignment 3: Project Documentation
Assignment 4a: Mood Board (for individuals)

Assignment 4b: Cultural Mining (for teams in class next week)

Assignment 6: Team Name and Logo

Assignment 7: Ongoing Product Documentation: See Handout
Reading on Project Documentation
The Problem Statements

Prof. Tunstall's slides on Research

A Directory of Photos
Sep. 16 Project Management   Advance reading: The Quickstart handout from Cocreativity
The slides on VOC Research

The slides on Project Management

A sample task list.

A Directory of Photos
Sep. 23 Thinkubator, 312 N. May St., Suite 6A Assignment 8: Prepare for Team-building exercise A Directory of Photos
Sep. 30 Team Building Assignment 9: Report on Team-building for Rob Cooke Advance resources for the exercise (glossary)
A Directory of Photos
Oct. 7 Mid-term Presentation Preparation Assignment 10: Midterm Deliverables Nancy Kotzian's slides about making presentations
Oct. 14 Dry run presentations    
Oct. 21 Mid-term presentations to Motorola Management   A Directory with the Presentations
A Directory of Photos
Oct. 28 Mid-term Debrief; Focus Groups Assignment 11: Moderator's Guide A sample moderator's guide
Nov. 4 Creativity and Ideation; Election Day!    
Nov. 11 Ideation and Storyboarding    
Nov. 18 Ideation for Depth and Quality; Idea Screening    
Nov. 25 Preview of Spring Semester    
Dec. 2 Final Presentations at Motorola   A Directory with the Presentations
A Directory of Photos
Jan. 13 Beginning of Spring Semester Assignment 12: Project Documentation
Assignment 13: Concept Screening
Spring Syllabus
Creativity Session Guidelines
Reading on Project Documentation
Jan. 20 Concept Cards Assignment 14: Concept Cards
Assignment 15: Behavioral Observational Prototypes
Assignment 16: Moderator's Guide 2
A sample moderator's guide
Jan. 27 Concept Cards Review   Example Concept Cards from Past Years
Feb. 3 Benefits/ Features/ Specifications Assignment 17: Benefits Features Specifications
Assignment 18: Midterm Deliverables
Focus Group Instructions for Students
Slides on Benefits/Features/Specs
Example BFS Charts from Past Years
Feb. 10 Quantitative Testing Assignment 19: Quantitative Testing  
Feb. 17 Marketing Plans Assignment 20: Marketing Plan  
Feb. 24 IC Shop and Rapid Prototyping    
Mar. 3 Midterm Presentations at the IC   A Directory with the Presentations
Mar. 10 Design Reviews    
Mar. 17 Final Deliverables Assignment 21: Final Deliverables  
Mar. 24 Spring Break    
Mar. 31 Guest Lecturer John Anderson Motorola Marketing    
Apr. 7 Design Reviews    
Apr. 14 Design Reviews    
Apr. 21 Design Reviews    
Apr. 28 Dec. 2 Final Presentations at Motorola A Directory with the Presentations
A Directory of Photos